In international relations states use the media to acquire power, specifically intangible sources of power. Power is the ability of a state to influence other states and control the outcomes of certain situations. The use of the media gives a state the opportunity to enhance its intangible power sources, such as its national image and public support. It is necessary for a state to promote its national image, not only to its own citizens but also to other states within the international system. States have to ability to use the media to enhance their national image by displaying their achievements or advancements. For example, many states use the media during times of war, especially when they are successful, in order to show off their accomplishments. Another important and intangible aspect of a state’s power is the public support it receives. Since many people watch the news or use the internet, it is extremely easy and worthwhile for states to display their achievements and promote their national image via the media in order to maintain followers. Liberals, who place great importance on the sources of intangible power, would support the use of the media by the state in order to maintain a good national image and strong public support. Constructivists, who place importance on intangible sources of power, also realize that power stems from a state’s ideas and language as well. Therefore, they would argue the media could aid a state in achieving power by promoting its ideas and beliefs across the globe through its immediate accessibility.
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